Branding that reflects you, not a template.
Epitome is a creative studio for designers, artists, and makers who need their brand to work as hard as they do. We build the identity, the site, and the story — so you can answer your next client's question before they even ask it.
ep·i·to·me /əˈpɪd.ə.mi/ noun — a person or thing that is a perfect example of a particular quality or type.
A studio built on one belief.
Your brand isn't just your business — it's an extension of yourself. We go beyond surface-level design to understand your story, your values, and where you're headed, then build a brand that carries it.
- HonestyTransparent communication and ethical practices, at every step.
- IntegrityUpholding the highest standard of professionalism and trust.
- DedicationA genuine commitment to results, not just deliverables.
Epitome was founded in 2022 by Eric Lipford, a Denver-based designer who spent 7 years as marketing director for Chuck Wells & Associates while earning his BFA in Communication Design at Metropolitan State University of Denver. Eric runs Epitome alongside his partner, Nathan.
We work primarily with creative service providers and small business owners — design studios, freelance creatives, local retailers, and independent makers — who need a brand that's as considered as the work they do.
By trusting a dedicated team with your branding, you get back the time and headspace to focus on what you actually do best.
A full creative toolkit, used with restraint.
Brand Development
Full-scope identity work — from message and positioning to a visual system that stays consistent everywhere it shows up.
Logo & Visual Identity
Logos, color systems, and typography guidelines built to be genuinely distinct — not another templated mark.
Website Design & Development
Considered, functional sites that turn visitors into leads — built to reflect your brand, not a stock theme.
Copywriting
Brand voice and messaging that sounds like you, written to connect with the audience you're actually trying to reach.
Print & Digital Collateral
Business cards, packaging, social ads, mailers — cohesive materials across every touchpoint, digital or physical.
Ad Campaigns
Social, digital, and print campaigns designed to put your new brand in front of the people who need to see it.
Three stages. No surprises.
Discovery
We learn about you and your project — by email, call, video, or in person, whatever's easiest — and map out a considerate plan of action.
Development & Design
A collaborative build phase: drafts, mockups, and regular check-ins to keep the work aligned with your needs. If your requirements evolve, we adjust with you.
Delivery
Your finished brand, delivered — plus one full week of complimentary post-delivery support to make sure nothing's left loose.
Guarantee
Your design will be precisely what it needs to be.
Every project includes 7 days of complimentary support after delivery. Need something after that? Additional help is always available — we're not finished just because the invoice is.
Case studies, in progress.
Straightforward pricing, tailored to scope.
For large-scale packages with defined deliverables — e.g. full brand kit, business card design, and a 3-section website.
- Scoped project brief
- Fixed deliverables, fixed price
- Maximum hours noted up front
For ongoing work, research and sourcing, on-site services, or custom graphics outside a fixed scope.
- Additional discovery meetings
- Market research & sourcing
- Custom graphics, minimal scope
Most projects can be expedited for an added fee — for example, a same-day photo edit.
- Applied case-by-case
- Confirmed before work begins
Let's build your brand's debut.
Tell us where you're at, and we'll follow up to schedule a discovery meeting — no pressure, no obligation.